PEKERJA MANDIRI
Sumer: The great recession, is the end in sight? Hi, I’m Sumer Morenz, Host of D&B digital TV and we’re in the San Francisco Bay Area asking local businesses how they made it through these tough times and whether or not they see signs of economic recovery
Respondent: The name of our shop is Emo’s Automotive Repair. We’ve been in business for 30 years now…well, going on 30 years. We work on automobiles, all makes and models, foreign and domestic, major and minor repairs.
Respondent: We do retail, manufacturing, and repair. We’re a full service jeweler which means that we take in watches, rings, and we work on all kinds of metals. It could be costume jewelry, sterling silver, platinum, gold. We do it all.
Respondent: Here at Evarize, we specialize in women’s clothing, of course but the niche behind the store is the cut and sew. So cut and sew boutique means that if a customer comes in, they’re given a menu and from that menu, they’re able to order designs. It’s called the Fashion Café.
Respondent: The repair business is coming back so the repairs are coming in so that as an indication is good. The retail side? Not yet.
Respondent: Absolutely.
Respondent: We have a full calendar for the next couple of weeks and it pretty much has been that way for about several months.
Respondent: I don’t believe we’re recovering. I think we’re at a place where folks are more aware of what’s going and they’re not really believing what’s in the news and whether we’re coming out of it, I don’t believe but I feel that we will at some point.
Respondent: Try to be sensitive to the economy and try to work with people. Be innovative with this economy. You can’t do what you did 15 or 20 years ago.
Sumer: Why?
Respondent: You kind of have to change it, your strategy and to do that…fortunately; I’m a full service so people who can’t afford to buy something new so they’re going to fix what they have.
Respondent: I’m fortunate because I cut and sew all of the clothing that’s in the store so it’s kind of the economy thing started to happen as I teach, so I’m able to fall back on my first love and first gift so I teach sewing and design to local high school students.
Respondent: Last year, we had to lay off employees just due to lack of work. So if we’ve a steady business again then try to bring these guys back.
Respondent: To keep the faith that I have in the business as far as knowing that I have a great product and stay persistent with it, that’s one thing. I have to keep reminding myself why I’m doing this. Keep doing it. Keep moving forward.
Respondent: We, in 30 years, have established an incredible loyal, strong customer base and they’re with me. That’s what helped us keep our doors open, those people and their loyalty.
Respondent: Kind of keep your debts to a minimum so that when it gets tough, you’re not overwhelmed with payments that you can’t make.
Respondent: To expect the unexpected, to never assume that you’re going to be doing well all the time, kind of like listen to what the economy, what’s happened to economy and make changes when you can.
Respondent: I had to cut back a little on, you know, extra spending, hobbies.
Respondent: I’ve learned a great deal of patience and also, I know that within myself, I have a great deal of tenacity. So if you are not cut out for this, then don’t even jump.
Respondent: Personally, it made me kind of like…jeez, you know, life isn’t what I thought it was going to be like.
Sumer: Well, you heard it from the business owners. They’re in it every day. Hopefully, this economy will go nowhere but up. Well, I’m Sumer and I will see you next time right here.
Respondent: The name of our shop is Emo’s Automotive Repair. We’ve been in business for 30 years now…well, going on 30 years. We work on automobiles, all makes and models, foreign and domestic, major and minor repairs.
Respondent: We do retail, manufacturing, and repair. We’re a full service jeweler which means that we take in watches, rings, and we work on all kinds of metals. It could be costume jewelry, sterling silver, platinum, gold. We do it all.
Respondent: Here at Evarize, we specialize in women’s clothing, of course but the niche behind the store is the cut and sew. So cut and sew boutique means that if a customer comes in, they’re given a menu and from that menu, they’re able to order designs. It’s called the Fashion Café.
Respondent: The repair business is coming back so the repairs are coming in so that as an indication is good. The retail side? Not yet.
Respondent: Absolutely.
Respondent: We have a full calendar for the next couple of weeks and it pretty much has been that way for about several months.
Respondent: I don’t believe we’re recovering. I think we’re at a place where folks are more aware of what’s going and they’re not really believing what’s in the news and whether we’re coming out of it, I don’t believe but I feel that we will at some point.
Respondent: Try to be sensitive to the economy and try to work with people. Be innovative with this economy. You can’t do what you did 15 or 20 years ago.
Sumer: Why?
Respondent: You kind of have to change it, your strategy and to do that…fortunately; I’m a full service so people who can’t afford to buy something new so they’re going to fix what they have.
Respondent: I’m fortunate because I cut and sew all of the clothing that’s in the store so it’s kind of the economy thing started to happen as I teach, so I’m able to fall back on my first love and first gift so I teach sewing and design to local high school students.
Respondent: Last year, we had to lay off employees just due to lack of work. So if we’ve a steady business again then try to bring these guys back.
Respondent: To keep the faith that I have in the business as far as knowing that I have a great product and stay persistent with it, that’s one thing. I have to keep reminding myself why I’m doing this. Keep doing it. Keep moving forward.
Respondent: We, in 30 years, have established an incredible loyal, strong customer base and they’re with me. That’s what helped us keep our doors open, those people and their loyalty.
Respondent: Kind of keep your debts to a minimum so that when it gets tough, you’re not overwhelmed with payments that you can’t make.
Respondent: To expect the unexpected, to never assume that you’re going to be doing well all the time, kind of like listen to what the economy, what’s happened to economy and make changes when you can.
Respondent: I had to cut back a little on, you know, extra spending, hobbies.
Respondent: I’ve learned a great deal of patience and also, I know that within myself, I have a great deal of tenacity. So if you are not cut out for this, then don’t even jump.
Respondent: Personally, it made me kind of like…jeez, you know, life isn’t what I thought it was going to be like.
Sumer: Well, you heard it from the business owners. They’re in it every day. Hopefully, this economy will go nowhere but up. Well, I’m Sumer and I will see you next time right here.
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